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| 12/10/2018

Health Coaching Gains Favor Among Consumers, Insurers, & Employers

Health Coaching Gains Favor Among Consumers, Insurers, & Employers

Health coaching has emerged as a $6 billion service market, with a strong growth outlook.

There are an estimated 109,000 health coaches and health educators that advise and motivate clients to change bad lifestyle habits and to manage chronic conditions such as diabetes.

Here are some important health coach statistics and insights to know:

Market value: Marketdata estimates that the total U.S. health coaching market was worth $6.14 billion in 2017, up 15% from 2014. The total market is forecast to grow at a 5.4% average annual pace, to $7.85 billion by 2022, with 121,000 coaches practicing.

  • Health coach salary: There are an estimated 109,000 U.S. health coaches and health educators combined, with average yearly salaries/earnings of $56,370. Their numbers have grown 8% per year from 2006 to 2017. There is also interest in health coach certification by healthcare pros such as nurses, psychologists, social workers, chiropractors, nutritionists, massage therapists, and MDs.
  • Weight loss coaching: Marketdata estimates that the market sub-segment for weight loss coaching conservatively is worth at least $738 million. The commercial weight loss center market is projected to grow at an 8.5% average annual pace. Therefore, this market should be worth $1.05 billion by 2022.
  • Disease prevention programs: Insurance companies are hiring health coaches to deliver disease prevention programs to patients and at-risk communities, with special emphasis on diabetes and weight management, smoking cessation, and stress management.
  • Health coach certification: One key problem facing this industry is that there are a variety of definitions put forth, vs. one clear and widely accepted national standard, which is most likely five years away. There are literally dozens of organizations providing a health coach certification, but only 8 of them are really credible.
  • Consumer interest in health coaches: According to some surveys, 60% of Americans want health coaching, but 80% of them have never had it offered to them. Most health coach programs are provided by phone, but apps and online service are emerging too.

Learn more: Read the entire article at MarketResearch.com.